2. Identifying Popular Search Terms
Imagine that you run a web hosting company. In this case you would start your Keyword Discovery search by typing in the phrase: Web Hosting
"...my new keyword research tool of choice!... Our clients are benefiting from the additional terms we're finding that may otherwise have been missed..." Jill Whalen, highrankings.com
"... returning more words
"The new kings of keyword research..."
The results display the most popular search phrases that include the word "Web Hosting".
When a typical user does a search, the pages that are displayed within the top 10 results usually contain the EXACT phrase that is being searched for somewhere in the page content.
This means that if you have the phrase "Web Hosting" somewhere in your page, but not "Cheap Web Hosting" or "Free Web Hosting" you would be missing out on thousands of potential customers that use these phrases to look for your web hosting services.