7. Industry Keywords
The Industry Keywords tool tracks the most popular search terms that are driving actual traffic to sites in various industries.
This data enables you to compare the keywords you are currently receiving traffic for, with that of your competitors in the same industry.
The top searches in the Recreation / Motorcycles category include:
- scooter chopper
- bmw r80
- harley davidson
- 50cc scooter mopeds
- and others...
This is a broad category and it thus contains a range of search terms, but the deeper you drill down into the category tree, the more refined the results become.
This tool helps to discover new search terms that sites similar to yours are currently using.
Finding and matching keywords to categories, particularly useful for domainers and niche marketers.
It can also be used as a benchmark of how well your pages compare with the industry as a whole.
Industry Categories search
Industry Categories search queries the Industry Terms database to display categories that the keyword(s) fall under.
This is useful for the following reasons:
- Locating related keywords that are driving traffic to the same category or niche.
- Finding and matching keywords to categories, particularly useful for domainers and niche marketers.
In this example, a query for "valentines day" will return the Industry Terms categories that are receiving traffic for the keyword "valentines day", such as /Society/Holidays/Valentine's_Day.
See the Industry Terms Methodology page for a detailed explanation of how the Industry Terms database is created.