Keyword Discovery - FAQ
Where does the Industry Terms data come from?
This is a unique keyword database and uses the data collected for the Trellian Competitive Intelligence service.
Trellian has a user panel that it monitors and extracts the search term along with traffic path data.
This means that, when users perform a search on a search engine and then subsequently click through on a result, this data is logged and extracted. If the site that the user clicked through to is also indexed in the DMOZ.org directory, we then check exactly under what category that site is categorized under and then we simply match that original search term to the same category.
For example, the Keyword Discovery Industry Terms category Business/Accounting/Associations is referenced to http://www.dmoz.org/Business/Accounting/Associations.
Industry Terms Headings:
- The search terms extracted are then presented in the "Query" column.
- The "Searches" column reports the number of searches from the Global Premium Keyword Discovery database for that search term.
- The "Volume" indicates the percentage of clicks that all the web sites in this DMOZ category receive from each search term. For example, weather has a volume of 2.07% under the news category. This means 2.07% of all websites categorized under the news category are receiving traffic from the keyword, "weather".
Keep in mind that the volume figure are calculated by analyzing actual traffic received by sites in this category.
This means that it only includes successful searches. This also means that many search terms are not included in this Industry Term database in cases where successful searches, resulting in click-throughs to websites that are not indexed by DMOZ.