Search Engine Market Share

Different search engines tend to attract a different user demographic. As an example, Google may hold the largest market share, however Yahoo and MSN often perform better for certain search queries.

A new KeywordDiscovery feature enables advertisers to segment the search engine market for all popular search queries. For each and every one ofthese queries, KeywordDiscovery can now quantify the percentage of search volume that each major engine contributes to the overall total.

The market analysis feature allows you to identify the market share held by each major engine for each search phrase.

Market share analysis on fashion keyword search

Currently there are 4 major engines included on the pie chart. More major engines will be added gradually.

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